1Seeds - Over 1,600% Organic Traffic Growth. From Pre-Revenue to Net Profit in less than a year
The Client
1Seeds is a USA based cannabis seeds online retail company
The Objective
- Become a trusted online cannabis seeds retailer nationwide
- Generate sales through organic front page placements in popular search engines
The Competition
Competing against established giants like Seedsman, Nirvana etc
The Result
1 – Over 1,600% organic traffic growth in about 14 months
2 – Going from a pre-revenue business to net profit in less than a year
3 – Trusted cannabis seeds retailer as the client gets multiple repeat customers and loyalists!
Traffic
Organic Traffic growth of ~1,600% from in 14 months
Our SEO Strategy for 1Seeds
Initial Understanding/Target Audience Profiling/Research
When the client approached us, they were a start up and had limited funds at hand. They were looking to getting maximum returns on minimum marketing spend. Hence exploring nation wide SEO for their E-Commerce website seemed logical to them. Being empathetic towards their situation, we thought of offering a very affordable yet impactful SEO strategy that would bring them the organic sales that they were looking for. Delivering impactful results even within constrained budgets is our forte!
Competitor Analysis and planning our SEO Game Plan
Our competitors were giants like Seedsman and our client 1Seeds had less than 2 organic visitors/month. Getting that organic traffic soon was critical! So, we knew that targeting very competitive keywords would take longer. Hence, we picked a mixed bag of keywords – some keywords that were low-hanging fruits and would start bringing in relevant organic traffic and others that were very competitive but needed targeting asap so that they can start to move upwards in rankings. This would ensure that the client can begin to get some sales while the more competitive keywords were still moving up the ladder.
Continued Hard Work, Pivoting strategies Top-Notch Technical SEO/On-Page SEO/Off-Page SEO
Each month we would sit down with the client in detailed calls and discuss the monthly SEO reports and also take ground feedback from the client. The client would help us by telling us what kind of inquiries he was receiving etc. This helped us to refine/pivot our strategies to further Lazer target the audience.
Off-Page Game
If you have competitors that have a very large monthly organic traffic while you are just starting out, then Off-Page SEO can be quite a game changer for you to build your own brand and following! We did extensive blog topic research and keyword research. Creating long-form content and posting that on relevant high domain authority websites, infographics, quora questions and much more!
We kept our technical SEO and on-page SEO top-notch with a lot of precision
The Result
Honest work and detailed SEO strategies are always rewarded by Google. Before we knew, 1seeds was ranking on the front page of both Google and Bing for multiple keywords and saw a 1,600% growth in Organic traffic which took their start up from a pre-revenue state to a net-profit and growing!
A happy client is the best result. AIM team can now sip some coffee while we continue to work on 1Seeds and grow them further.
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