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SEO for AI tools - ChatGPT, Gemini, Perplexity

Move into the future of search with AIM

WANT AI TOOLS TO PULL YOUR WEBSITE IN THEIR RESULTS?

Search Engine Optimization for popular AI tools like ChatGPT, Gemini, Perplexity

The future of search looks spread across search engines like Google/Bing and AI tools like ChatGPT/Gemini/Perplexity etc. As more and more people embrace AI tools to get answers to their questions, it is becoming increasingly important to optimize your website for AI powered search through tools like ChatGPT, Gemini, Perplexity etc. Making sure that your site is friendly for these tools can make your website eligible to be picked up in responses generated by these tools and hence not only boost your visibility multiple times but also position you for the future – which is definitely AI powered!

Don’t be left behind. Let AIM help you step into the future of search. Optimize your website for ChatGPT/Gemini/Perplexity

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How to optimize a website for AI tools like ChatGPT / Gemini / Perplexity?

AI tools are gaining ground because they provide a more conversational and contextual way of getting answers, allowing users to ask follow-up questions and making the experience feel more human-like. Hence apart from the regular On-Page SEO activities, attention must also be given to the below

01
01

Natural Language processing

AI tools like ChatGPT can process complex, human-like and natural language queries and provide answers in a conversational style. Hence website content should use more natural language making the content more easily understood by the AI algorithms.

03
03

Long-tailed keywords

Instead of short, crisp keywords, AI tools work better when content is optimized for long tailed keywords, conversational keywords.

05
05

Structured content

Having clear headings, sub-headings, lists etc provide structure to the content as well as are very helpful for search engines and AI tools.

07
07

Implement structured data

Schema mark-ups/structured data was always critical but with AI, this will be indispensable.

09
09

Secure Brand mentions in reputable sources

Create sharable, valuable content with your brand reference. Have mentions of your brand in more and more high domain authority platforms. Participate in active questions on platforms like Quora/Reddit etc. Good quality backlinks will be valuable.

11
11

Multi-Modal Search

Human beings are engaging with information in multiple ways – voice commands, images, videos, audio etc and platforms evolving to meet this demand! For Images – use alt-txt and ImageObject Schema. For Voice Search – use FAQ style content and FAQ and Q&A schema. For Video content – use transcripts and AudioObject schema.

02
02

Contextual Understanding

AI tools can interpret the context of a user query and hence provide responses based on the search intent. This means that our website/blog content will need to be very high quality and people-first, unique content written to satisfy user’s search intent.

04
04

Think beyond immediate queries

Generate content that offers tools, guides, insights that users find useful, even if they are not actively searching for them.

06
06

Keep Content Current

Try to regularly refresh the blogs posts, articles, product pages with the latest information, trends etc. Keep your content posting timely and responsive.

08
08

Voice Search Optimization

Think about how users will search your products/services by using voice commands and include those questions/commands into the content. Having a FAQ section greatly helps with voice searches. Even better – have FAQ schema.

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10

Focus on E-E-A-T

Experience, Expertise, Authoritativeness and Trustworthiness continue to remain critical to create a strong digital footprint.

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Jennie Morris
I can't say enough about AIM. I knew nothing about designing or managing my Website and was completely unaware of the work and time that goes into SEO etc. They worked with me from the ground up, are always available and kind and prompt with responses and getting anything, and I mean anything done!  Wonderful to work with and so knowledgeable. I could not be more grateful or happy with their service and their team.
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Roy Greengrass
The ESG Group services small and medium sized businesses by helping them implement their ESG and sustainability solutions. Anuttara Internet Marketing (AIM) helped us target customers and increased our business presence on both Linkedin and Google Search. Parul Agarwal was professional, knowledgeable, creative and easy to work with. We do recommend their services to increase your traffic.
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Kevin Brown
Being in an extremely competitive and harsh market, I'm amazed that AIM has taken my E-commerce startup business from ground zero to the top page of some of our Google keywords in less than 6 months. They’re easy and friendly to work with even when I have been difficult. They have offered suggestions and ideas for my site that I have not known possible. All around a great adventure and experience, looking forward to a very profitable future with their help. Many Thanks!!
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Owner, 1Seeds
Samuel
Working with AIM has been a game changer for our business! Over the past year, their SEO expertise has significantly boosted our online visibility and traffic. We've seen a remarkable increase in our search rankings and, ultimately, our sales! I highly recommend AIM. They truly deliver results!
Samuel
Owner, XD Fix
Frank Summa
I had a website for over a year with little little result. After enlisting AIM, I received call after call. Miss Agarwal advised us on a plan. We accomplished those goals, and are very comfortable with them. I will definitely continue to use this outfit.
Frank Summa
Owner, Hipposeal

faq

Read Most
Frequent Questions

Will Google Search go away due to AI tools?

AI tools will definitely impact the way we use Google Search. However, its unlikely that Google Search will disappear. On the contrary, Google Search will evolve and Google is expected to integrate AI features heavily into the traditional search thereby providing conversational style answers and summaries alongside traditional search results.

How long before my website is “pulled” by AI tools?

There is no set time for when the AI tool will scan your website. It will depend on the tool’s algorithms and how it crawls the web. How well your website is optimized for traditional search as well as AI powered search will play a big role in your website being part of the AI generated results.

What does the future of search look like?

The future of search is likely to be more personalized, interactive, multi-model and predictive. AI and machine learning will better understand the user intent. Search Engines are likely to combine traditional search results with AI generated responses and summaries.

How do AI tools understand Natural Language?

AI tools can understand and process natural language through a process called Natural Language Processing (NLP). NLP uses algorithms that can break down text and speech into smaller components like words/sentences and then interpret their meaning based on grammatical rules as well as language patterns machine learnt from a vast data set.

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