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Technical Search Engine Optimization (Technical SEO)

The backbone of all SEO work!

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You can have the best site. But without Technical SEO, it will NEVER rank.

At the most basic level, the search engines need to be able to find, crawl, render and index your website pages!

Search engines have some technical requirements built into their algorithms that determine how they will find, crawl, render and index webpages. These requirements keep changing from time to time as the search engines evolve and refine themselves. Technical SEO is the process of ensuring that a website meets these technical requirements of most popular search engines and hence the search engines can easily find, crawl, render, index the website.

In multiple studies conducted by Ahrefs, it was found that only 33% of the websites pass Core Web Vitals. A whooping 95.2% have 3XX redirect issues. 88% have HTTP to HTTPS redirect issues. 80.4% have missing alt attribute and about 96.55% of websites never get any traffic from Google!

If Search Engines can’t even find and crawl your website, what were you hoping for when you created that site??

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What are some of the key elements of Technical SEO?

Below are some key components of Technical SEO

01
01
Site Architecture

Your site structure means how your website pages are organized. Poorly defined site structures can block the bots or cause other crawling issues. Using a flat and organized site structure where even the deepest pages are only a few links away is best!

03
03
Google Search Console (GSC)

GSC monitors, maintains and troubleshoots your sites presence in SERP. Issues displayed by GSC must be addressed and resolved for a website’s good Technical SEO health.

05
05
Robots.txt

These are instructions to the crawlers through txt file. From here the crawlers can quickly gather what they should crawl and index and what they can ignore on a site. This file can help optimize a crawler’s crawl budget for our website so that they can take away the most important instructions. It’s always advisable to create and optimize robots.txt file.

07
07
Canonical url implementation

Canonical urls/tags help a search engine to recognize which version of a webpage is the original or primary version. This helps in avoiding any duplicate content on the website which could lead to lower rankings or exclusion from search results.

09
09
301 redirects

301 redirect is a permanently moved redirection. It permanently redirects a url to another and automatically redirects a user from the old url to the new. It signals to the search engines and the users that a url has a new location. Hence it becomes a key SEO tool to help maintain a website’s ranking and credibility by transferring authority and relevance (backlinks) of the old page to the new.

11
11
Mobile Friendliness

With the advent of the smartphones, the world has moved greatly towards browsing on the smartphones instead of desktops. Hence good performance of a website on mobile devices is indispensable!

02
02
URL Structure

Follow a consistent and logical url structure. Keep the url short with the primary keyword in the url slug. Urls help with user experience and backlinking hence avoid special characters like &&, $$ etc

04
04
XML Sitemaps

XML sitemaps help search engines better understand a website’s structure and content. Deep webpages can also be made discoverable with the help of these site maps. They can also help us prioritize pages so that the bots can focus on them first. Hence its good to create and optimize XML sitemaps.

06
06
No Index tags

No index tag is a code that tells the search engines to not include a page in the search results. These tags need to be used for out-of-stock products, password protected pages, duplicate content, Admin pages or development sites etc

08
08
404 page optimization

A 404 page optimization is a practice of turning a 404 error page into a more positive user experience by giving a helpful message about a page’s unavailability and adding links to other pages that are similar and help users find what they are looking for.

10
10
SSL Certificate

Secure Sockets Layer (SSL) certificate provides security by creating an encrypted link between a web server and a browser. They help with SEO because users feel safe that the data is safe hence leads to increased user engagement. Google’s algorithm prioritizes websites with SSL certificates. SSL certificates also help with a secure mobile experience.

12
12
Hreflang Tags

These are html attributes that help the search engines understand the language and region of a website. They are most useful in international SEO because they direct the users to the most relevant version of the website based on their language and location. Hence these tags help in better targeting of your audience, enhanced user experience and improved rankings for new translations.

Our SEO Pricing Plan

Flexible and Affordable

Transparency is the cornerstone of our SEO agency. Unlike others, we proudly display our pricing structure upfront.

Here are the details of our SEO costing

Basic
Basic

$ 249.99

Monthly Package

  • $500 - $999/m budget
  • 1 supported platform
  • Google Analytics setup
  • No long term contracts
  • Coordination with SEO
Choose Plane
Essential
Essential

$ 499.99

Monthly Package

  • $1,000 - $1,999/m budget
  • 2 supported platforms
  • Everything in Basic
  • Landing page optimization
  • Call tracking
Choose Plane
Growth
Growth

$ 749.99

Monthly Package

  • $2,000 - $3,500/m budget
  • 3 supported platforms
  • Everything in Essential
  • Ad copy A/B testing
  • Advanced account setup
Choose Plane
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testimonials

What They
Say About Our
Company?

Jennie Morris
I can't say enough about AIM. I knew nothing about designing or managing my Website and was completely unaware of the work and time that goes into SEO etc. They worked with me from the ground up, are always available and kind and prompt with responses and getting anything, and I mean anything done!  Wonderful to work with and so knowledgeable. I could not be more grateful or happy with their service and their team.
Jennie Morris
Owner, 904 Bookkeeping LLC
Roy Greengrass
The ESG Group services small and medium sized businesses by helping them implement their ESG and sustainability solutions. Anuttara Internet Marketing (AIM) helped us target customers and increased our business presence on both Linkedin and Google Search. Parul Agarwal was professional, knowledgeable, creative and easy to work with. We do recommend their services to increase your traffic.
Roy Greengrass
President, The ESG Group
Kevin Brown
Being in an extremely competitive and harsh market, I'm amazed that AIM has taken my E-commerce startup business from ground zero to the top page of some of our Google keywords in less than 6 months. They’re easy and friendly to work with even when I have been difficult. They have offered suggestions and ideas for my site that I have not known possible. All around a great adventure and experience, looking forward to a very profitable future with their help. Many Thanks!!
Kevin Brown
Owner, 1Seeds
Samuel
Working with AIM has been a game changer for our business! Over the past year, their SEO expertise has significantly boosted our online visibility and traffic. We've seen a remarkable increase in our search rankings and, ultimately, our sales! I highly recommend AIM. They truly deliver results!
Samuel
Owner, XD Fix
Frank Summa
I had a website for over a year with little little result. After enlisting AIM, I received call after call. Miss Agarwal advised us on a plan. We accomplished those goals, and are very comfortable with them. I will definitely continue to use this outfit.
Frank Summa
Owner, Hipposeal
faq

Read Most
Frequent Questions

When do you start working on resolving my Technical SEO issues once I sign up with you?

Since Technical SEO is the backbone of all SEO work, hence we start working on Technical SEO in the very first week of signing up with you.

What type of Technical SEO issues is the AIM team able to resolve?

Our Technical SEO experts have been in this Industry for over 16+ years. In this time frame, we have not come across any errors that cannot be resolved by us. Some errors may take longer but with persistence and diligence, they can all be resolved.

How can I improve my website’s speed and performance?

Website’s speed and performance depends on a lot of factors. However, you can determine your website’s current load time, optimize your server configuration, optimize your images, optimize your HTML. CSS, Javascript etc.

What are some common Technical SEO issues?

Poor url structure, missing redirects, canonical url implementation and duplicate content are some of the more common Technical SEO issues.