Dexado Accounting and Tax - Organic traffic growth of 500% in 12 months
The Client
Dexado Accounting and Tax is a professional accounting firm, offering small business accounting and tax services in Ottawa, Canada.
The Objective
- Creating strong visibility in the Ottawa, Canada region
- Getting relevant traffic to the website, specifically small businesses
- Converting traffic to qualified leads
The Competition
Extremely competitive domain. Competing with local bookkeepers to big tax consulting firms in Ottawa and surrounding areas.
The Result
1 – Over 500 keywords ranking on SERP
2 – Ranking on #1 for multiple services related terms
1 – Increase in traffic by over 500% in 12 months
2 – Organic search (SEO) drives 85% of the website traffic.
Traffic
Organic Traffic growth of ~500% from in 12 months
Know how we achieved these results
Initial understanding and SEO Audit
Our client who is also an ex CRA officer was quite specific about what he wanted and a bit apprehensive initially about outsourcing his SEO work. For some time he managed SEO for his website on his own, however, the results were not satisfactory. That’s when he decided to first run a pilot with us.
We did a thorough analysis of his site and found certain areas where the website needed technical work. He also had some toxic backlinks, which needed to be disavowed and fixed. Moreover, we worked on a very detailed keyword analysis to specifically target small businesses based in Ottawa and surrounding areas.
Anuttara in Action
Based on our findings and competitor analysis we chalked out a detailed and custom SEO plan for our client. This involved:
– Creating additional/new landing pages/service pages per offering to align a particular set of keywords with a specific page
– Writing high quality, non-keyword stuffed content
– Adding proper CTAs to the pages
– Adding FAQs and informative content to the page
– Getting client’s approval to add packages to the service pages
This was coupled with thorough Technical SEO of the existing website as well as the newly created landing pages.
All the above contributed to better user experience and vola we see the rankings go up!
Off-Page SEO Push
We did high quality link building targeting localised websites
Researching untapped blog topics that were relevant for the target audience. Our client actively supported with blog content and a few of them got listing in the featured snippets.
Result
The client was thrilled to see his website rank for over 500 keywords and his traffic shoot up over 500%. He finally agreed that outsourcing his SEO work to us was a good business decision that he took.
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