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Kitab- Achieved top rankings in SEO Organic listings, PAA, Things to Know, and Featured Snippet.

The Client

Kitab, an NYC-based online tutoring company, prepares 8th and 9th graders for the SHSAT exam required for securing admission to New York’s top 8 schools.

The Objective

  • Positioning as a subject matter expert in the domain
  • Getting relevant traffic to the website
  • Converting traffic to inquiries

The Competition

Competing against established giants like Kaplan, Princeton Review, and Kweller Prep and local directories.

The Result

1 – Over 500 keywords ranking on SERP

2 – Ranking in PAA and Featured Snippet

3 – Secured ranking in the section’s like “Things to know”

1 – Increase in traffic by over 800% in 8 months

As a busy professional, I struggled to dedicate enough time to marketing and was skeptical about achieving first-page rankings in such a competitive space. However, the team at AIM truly knows their work. Their strategic and analytical approach, coupled with exceptional content development skills, skyrocketed my website traffic. I now receive quality leads regularly. I couldn't be more pleased with their results.
Ahmad Shahid
Founder, Kitab

Traffic

Organic Traffic growth of ~800% from in 8 months 

Our SEO Strategy for Kitab

Initial Understanding/Target Audience Profiling/Research

Starting out this was a one pager site while we were in competition with tutoring companies who have been into existence for over a decade and have extensive websites! So, we started first with gathering greater insights into our client’s target audience, which was parents of 8th and 9th graders based in New York.

Competitor Analysis and planning our SEO Game Plan

We then moved to analysing our competitors, their web pages and the kind of content they were posting

Since there was primarily one exam that our client focused on which is SHSAT, it was important for us to understand this exam in greater details and its significance to the target audience.

We knew looking at our competition that just doing 1 webpage on SHSAT prep/tutoring won’t get results

Further, we also realised that we would have to generate a lot of informative content to create visibility amongst the target audience and win their trust as us being the subject matter expert in this field.

Continued Hard Work, Research, Top-Notch Technical SEO/On-Page SEO/Off-Page SEO

This is where our journey began of digging deeper into the domain, understanding the queries the target audience are seeking answers for.

We did extensive blog topic research and keyword research

Created long form valuable content related to the 8 schools, about SHSAT exam, how to prepare, sample paper, comparative blogs, expert tips and much more

We kept our technical SEO and on-page SEO top-notch with a lot of precision

Along with the above we kept creating high quality backlinks for both our webpage and blogs

This further helped us in increasing the website credibility.

Result

Real hard work and genuine SEO strategies are always rewarded by Google. Lo and behold, we secured top rankings on almost all the 8 schools names, their acceptance rates, SHSAT exam related queries on Google apart from transactional terms like SHSAT tutor and prep.

A happy client and a satisfised AIM team are the best end results ever!

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