To Be Or Not To Act – A 458% increase in Organic Traffic in just 7 months
The Client
Jo Kelly, the owner of To Be Or Not To Act, is a Hollywood actress who runs online acting workshop in Los Angeles, CA.
The Objective
The client was getting business through social media platforms and email marketing but not through website as her website was not ranking on Google Search. The client’s objective was to improve her online search presence in popular Search Engines through SEO and turn the organic visitors into paying customers
The Competition
Our competitors were multiple other famous acting coaches that been ruling the front page of the search engines for years.
The Result
1 – 458% increase in traffic in just 7 months
2 – 488% increase in new users
3 – Brand visibility as Jo gets a place in “Featured Snippets” and claiming the Knowledge Panel for the Brand Keyword
Traffic
Organic Traffic growth of ~800% from in 8 months
Our SEO Strategy for To Be or Not To Act
Detailed SEO Audit, Competitor Analysis and Keyword Research
Since the website was not being ranked by the Search Engines, we started our work with a comprehensive SEO Audit of the website. Our market analysis team conducted detailed study of the competing websites that were being awarded top positions by Google.
This served two purposes:
- It provided us insights into the website from an On-Page SEO perspective
- Helped us identify potential gaps and areas of improvement
Detailed Keyword research was done to ensure that we were targeting relevant search terms keeping in view the client’s audience.
Based on the above, we drew up our recommendations for the client that included both technical and content related improvements.
Re-Writing Website copy and New Page suggestions
The existing website pages were thin on content. We had to ensure that each existing page was enriched with sufficient, high quality content for Google to Index and for us to create Keyword rich internal anchors. New Web pages were also created and added to the site to cover relevant keywords in a more lazer-focused manner.
On-Page Optimization
The On-Page optimization for To Be Or Not to Act was done meticulously. From your basic meta title/descriptions, Headers, image optimizations, schemas to the deploying of 16+ years of understanding in what works best in which situation for On-Page optimizations. We created internal links using keyword-rich anchor text and ensured that each page had relevant internal links pointing to and from it. We used a variety of primary and secondary keywords, being very careful to not over-use any keyphrase.
Off-Page SEO
Our competitor analysis revealed the kind of Off-Page SEO efforts that the client’s competitors were undertaking. Our strategy was to spread our client’s online wings into multiple high Domain Authority platforms. Aggressive yet relevant and good quality backlinks were created for the client.
Google My Business (GMB) Optimization
To create Geo-specific visibility, GMB optimization strategy was prepared. GMB profile was updated and fully optimized and kept alive with regular posts and reviews. This helped in creation of Brand presence at the target location.
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