BMJRG - 100+ highly competitive keywords on Google’s top Rankings, ChatGPT, Gemini, SGE etc
The Client
Client is a group of attorneys practicing in Tennessee. Their practice areas primarily include Family Law, Probate Administration and Litigation and Fertility Law.
The Objective
Client had a very small number of Keywords (<10) ranking on the front page of any search engine and had zero visibility on any AI platform like ChatGPT, Gemini etc. The client wanted to rank on the front page of Google for a larger number of Keywords and also have visibility built into AI platforms.
The Competition
The client was competing against other Law Firms practicing in Family Law, Probate Administration and Litigation and Fertility Law that, due to a strong SEO, had become a favourite with the search engines for a while, grabbing all front page positions and leaving no room for others!
The Result
1 – The client had <10 keywords ranking on the front page of Google, this went up to >50 keywords in just 3 months and >100 keywords in around 6 months. Also from NIL presence in AI platforms, the client website started getting mentioned in all major AI platforms like ChatGPT Gemini etc
2 – Google not only awarded front page placement to for over 100 keywords in 6 months but also for some of the keywords, our client’s website featured 3-4 times on the front page allowing our client more and more real estate on the front page!
3 – Google’s new AI feature called Search Generative Experience (SGE), mentioned one of the attorneys of BMJRG by name. So not just the website, but attorney name was also given recognition by Google
1 – Increase in traffic by over 800% in 8 months
Traffic
Snapshot of Google’s AI Tool “Search Generative Experience” mentions our client
Snapshot showing multiple front page placements for the targeted keywords for our client.
Snapshot showing our client mentions by ChatGPT
Snapshot showing our client mentions by Gemini
Our SEO Strategy for BMJRG
Understanding the Business, Goals and SEO Strategy
AIM considers each SEO project as a custom SEO project and always starts with a thorough understanding of the client’s goals and objectives, their customer profiling and their existing online competition. If the business in local in its nature (like this one), then understanding the local landscape and needs. The client offered professional advice in multiple areas but wanted to specifically grow in the space of Family Law, Probate Administration and Litigation, Fertility Law, Surrogacy. Hence all of our research and targeting was done keeping the client’s specific organic growth plans in mind.
On-Page SEO and Content Strategy
Our on-page SEO strategy focused on creating high-quality unique content keeping the end user at the centre. This means that the entire content was designed to address end user specific queries and searches. We added FAQs based on real queries that the client frequently received, ensuring the site addressed user intent directly.
AI SEO Integration/AEO/GEO optimization
AIM recognises the fast-evolving SEO landscape and hence at the core of all our SEO optimization is always research and strategies that are AI driven. Optimization was carried out in line with changes in AI search platforms. We implemented an LLM SEO (Large Language Models SEO) approach to help the client appear on AI-powered platforms like ChatGPT, Gemini and Google AI Overviews for competitive, location-specific keywords.
Off-Page SEO/Backlinks
AIM’s Off-Page SEO team conducted detailed ongoing competitor backlink profile analysis to uncover real, value added backlink opportunities and using our research we then built high-quality backlinks on authoritative websites. This strategic link-building approach enhanced the site’s domain authority and supported long-term organic growth. Each backlink was shared as a live link with the client as proof of work.
Google My Business Profile
The client’s GMB profile was dormant. We had to revive the same and optimize it smartly. Client worked with us to get Google reviews posted on his GMB profile and we kept the profile buzzing by adding relevant GMB posts. Soon the client’s GMB profile was ranking in the 3-pack section (map section) of the Google front page for most of the keywords that we targeted.
The Result
The client has achieved outstanding growth in online visibility not just on search engines, but also across leading AI platforms like ChatGPT, Gemini and Google AI Overviews. Their website’s organic traffic has shown substantial, sustainable organic growth, and they are now generating high-quality leads, fuelling organic business growth.
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