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Capable Cubs – Strong Local SEO, GMB/Google Map rank in Top 3 for every GMB location. +100 keywords on front page of Google/Bing and AI Platforms.

The Client

Client offers ABA therapy, Speech and Occupational Therapy for children with autism in New Jersey.

The Objective

Client required a SEO Agency that could understand how to draft content sensitively for requirements related to children with autism and their parents while still being able to position themselves on the front page of all search engines and AI platforms for all commercial/converting keywords and grow their organic presence.

The Competition

The client was competing against other local established larger organizations offering similar therapies for children with autism.

The Result

  1. Google front page rankings for over 105 commercial/converting keywords
  2. Google Business Profile/GMB ranking in the top 3 for every location keyword
  3. Generated AI visibility. The client started to get mentioned by ChatGPT, Gemini, Google’s AI Overview etc

1 – Increase in traffic by over 800% in 8 months

I don’t think that I’ve met anyone more on her game than Pearl. You will never have to search for her. She will hunt you down when you don’t get her what you need. She is exactly the type of professional we need. This is a compliment in the best way I promise! Its easy. The reports are easy to read. Everything has just been a dream.
Jana Lamanna
(attorney at BMJRG)

Traffic

Snapshot of Google’s AI Tool “Search Generative Experience” mentions our client

Snapshot showing multiple front page placements for the targeted keywords for our client.

Snapshot showing our client mentions by ChatGPT

Snapshot showing our client mentions by Gemini

Our SEO Strategy for Capable Cubs

Indepth understanding of the market and the customer profile

Providing therapy to children with autism is a very sensitive area of operation. The end users in this area are normally parents/guardians of the children looking for help online. This space is also guarded by multiple government rules etc. Hence drafting content that will build trust with the end users, that meets all industry regulations as well as includes all commercial/converting keywords and AI prompts had to be approached with a lot of caution and care. AIM was able to successfully draft content that would satisfy the informational as well as emotional needs of the end users and also at the same time meet all the search engine algorithm needs for indexable content.

On-Page SEO and Content Strategy

Our on-page SEO strategy focused on creating high-quality unique content keeping the end user at the centre. We designed the entire content to address the end user specific queries and searches. FAQs were added based on real queries that the client frequently received, ensuring the site addressed user intent directly. 

AI SEO Integration/AEO/GEO optimization

At the core of all our SEO optimization is always detailed research and strategies that are AI driven. Optimization always includes AI search platforms. We implemented an LLM SEO (Large Language Models SEO) approach to help the client appear on AI-powered platforms like ChatGPT, Gemini and Google AI Overviews for competitive, location-specific keywords.

Off-Page SEO/Backlinks

Online business directories, classifieds, presence on Quora, Reddit etc are some of the off-page presence that always helps! AIM’s backlinking is done on very high Domain Authority (DA) websites with a healthy mix of “dofollow” and “nofollow” links that add immense off-page presence and profile building for our clients.AIM’s Off-Page SEO team conducted detailed ongoing competitor backlink profile analysis to uncover real, value added backlink opportunities and using our research we then built high-quality backlinks on authoritative websites. This strategic link-building approach enhanced the site’s domain authority and supported long-term organic growth. Each backlink was shared as a live link with the client as proof of work.

      Google My Business Profile

Client has multiple GMB profiles. Each was optimized and maintained in a way that Google awarded a spot in the top 3 for every keyword that we targeted for each location! Soon the client’s GMB profile was ranking in the 3-pack section (map section) of the Google front page for most of the keywords that we targeted. 

         The Result

A happy community that was able to get credible information on the therapy being offered, a happy client that was able to generate a lot of business and help children with autism lead a good life! AIM Team is forever thankful to be part of this.

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