Uptown Dental Lab – Consistent growth in website traffic. Strong Local SEO. GMB/Google Map rank in Top 3. All major AI platforms mentions.
The Client
Client is a full-service dental lab in Houston with expertise in mouth ceramics, full arch hybrid prosthesis and implant restorations.
The Objective
Client had lost GMB verification status. Their website had lost front page placements for most commercial keywords and there was a big drop in impressions. Many website pages had become de-indexed.
The Competition
The client was competing against other local established as well as larger nation level dental labs offering similar dental lab services.
The Result
- Client website fully indexed. Consistently growing organic traffic.
- Over 45 commercial keywords were restored and brought onto the front page of Google/Bing in less than 6 months.
- GMB verification restored and GMB optimization ensured that the Google profile was in the top 3 of the Maps section for all targeted keywords.
- AI platforms like ChatGPT, Gemini etc started to mention the client in their responses to end user prompts.
1 – Increase in traffic by over 800% in 8 months
Traffic
Snapshot of Google’s AI Tool “Search Generative Experience” mentions our client
Snapshot showing multiple front page placements for the targeted keywords for our client.
Snapshot showing our client mentions by ChatGPT
Snapshot showing our client mentions by Gemini
Our SEO Strategy for Uptown Dental Lab
Market research and customer profiling-
Uptown dental lab’s customer profiling was critical in order to target a market that would quickly convert for the client. Their target audience was niche including dentists, prosthodontists, other labs looking to outsource work etc.
On-Page SEO and Content Strategy
Since the target audience was niche, content was mindfully created directly addressing the requirements of the prospective client. The keywords were researched and carefully built into the content while keeping the content crisp and professional. FAQs were added based on real queries. All aspects of On-Page SEO were carried out in full detail.
AI SEO Integration/AEO/GEO optimization
AIM always includes optimization of all major AI platforms like ChatGPT, Gemini, Perplexity, Google SGE etc as part of our overall SEO strategy for any client. Search is now split between regular Google/Bing queries to prompts in AI platforms and voice searches etc. Our AEO/GEO optimization keeps LLMs at its core and attempts to secure visibility in AI platforms for a large number of prompts.
Off-Page SEO/Backlinks
Online business directories, classifieds, blogs, articles, guides, forums, infographics – all help in spreading online wings outside of the website on the larger internet, AIM’s backlinking is done on very high Domain Authority (DA) websites with a healthy mix of “dofollow” and “nofollow” links that add immense off-page presence and profile building for our clients.AIM’s Off-Page SEO team conducted detailed ongoing competitor backlink profile analysis to uncover real, value added backlink opportunities and using our research we then built high-quality backlinks on authoritative websites. Each backlink was shared as a live link with the client as proof of work.
Google My Business Profile
Client’s GMB profile was revived, verified and optimized! Soon the client’s GMB profile was ranking in the 3-pack section (map section) of the Google front page for most of the keywords that we targeted.
The Result
In about 3 months the client’s website and GMB profile started to re-generate the organic leads that the client had lost.
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