No existing SEO Agency or individual out there can guarantee something that they do not control, which is the operations of the algorithms of giants like Google/Bing. Hence, giving guarantees of placements is the most unethical practice in the SEO world. Beware of those SEO specialist/sales agents that want to trap you with this! If a SEO provider claims that they know people within Google/Bing who can get your website guaranteed results, then it’s a scam! Or even if they say that their personal experience with SEO guarantees results then in that case normally, to achieve targets they compromise on quality of work provided, ethics or BOTH.
Below is what typically happens:
1- You gain some “flash in the pan” type of rankings with the search engines and these rankings disappear as quickly as they were achieved.
2- If you carefully watch these providers will use keywords that are low-hanging, non-converting and easy to rank (but not necessarily valuable to your business). Guess what, they have fulfilled their promise, and you have a bunch of front-page placements but no business growth!
3- Even worse, they may have used “black hat” SEO to get you placements. These types of techniques will attract Google penalties not only causing loss of rankings but even loss of credibility. Sometimes entire domains had to be quashed because they have been damaged beyond repair!
Ethical, sincere and quality SEO professionals will work closely with you and plan your SEO strategy in great detail each month and with your permission, work on the agreed strategy and each month discuss with you the performance reports with full transparency. At all times, you will know what is being done on your website, why it’s being done and what are the anticipated results.
So, if you don’t know what your SEO provider is doing with your website and why they are doing that – take their hands off your website NOW!
